Tag Archives: attribution

eMarketer Taps DAC Group for its Latest Report: Digital Marketing Trends in Canada

After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC Group / Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017. Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest […]