Tag Archives: analytics

Keyword Data “not provided” for Paid Clicks

Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of 2011. This means that the “not provided” bucket that has haunted search marketers on the organic side will now apply to […]

Five Things You Need To Know About Connecting the Pillars of Digital Marketing

It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital hyper-connectedness is increasing the transparency of the process.  As a result, we as marketers, developers, content curators and business leaders need to up our game. The art of persuasion is […]

Four Tips for Running an A/B Test

“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,” I replied. That was the interaction I recently had at a Fortune 50 client meeting.  Agencies are always required to […]

Dx3 Canada Spotlight Part 1: The Great Debates

Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was a conference about where things are going, about challenging conventional thinking and looking ahead. But it was also about debating […]

Utility, Mobility, Fluidity: 2013 Digital Forecast

We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but we’re finding radically different ways to use it. Sometimes our behaviour shapes the medium, and sometimes the medium changes us. What […]

DAC Group to Lead CMA Seminar

On Thursday, April 12, 2012 DAC Group’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, […]

Online Privacy Continues to be of Concern

Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October, Google announced changes in how encrypted search data is tracked: people who are logged into their Google account will be directed to the […]