Tag Archives: american search landscape

Do Canadians and Americans Search Differently?

| July 5, 2012

DAC/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many questions, the similarities between American and Canadian respondents were striking. However, there are still some notable differences between U.S. and Canadian shoppers. […]

Results of the 2011 DAC and Kantar Search Landscape Study

| December 6, 2011

For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore. DAC’s research was then divided along regional and country lines to glean a clear perspective on the trends and commonalities throughout each region and country. The […]