Tag Archives: ad buying

Understanding Digital Ad Fraud and Bot Traffic

| April 26, 2017

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press. Hackers! Russian rings! […]

Programmatic Management. Which is Best for the Brand?

| September 25, 2015

Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand  budget reassignment and investment in programmatic platforms. Clorox Co.’s recent statement  that the company will triple its digital ad budget is merely one in a series of similar statements from […]