Tag Archives: ad blocking

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press. Hackers! Russian rings! […]

The Future of Ad Blocking with Dr. Johnny Ryan

While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was fortunate to connect with Dr. Johnny Ryan, Head of Ecosystems at PageFair, to recap the conference and dive deeper […]

Why the Ad Blocking Scare Will Make Us Better

It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking apps, the news has been full of the impending crisis that ad blocking will cause. While ad blocking is a serious […]

What’s All This Fuss About Ad Blocking Anyway?

We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising.  It’s been reported that nearly 10% of all US and about 12% of international web users actually have ad blocking software installed on their computers. On the one hand, users have the liberty […]