Tag Archives: ad blockers

4 Ways Advertisers Can Thrive in the Age of Ad Blockers

The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at least in part—to the perception that the digital advertising industry has overstepped the mark. According to the 2018 Global Web Index, the top […]

3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers

Ad blocking has been around for years, mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But in the past month, Apple and Google have joined the fray, announcing their own built-in ad blocking technology, to be rolled out in future versions of Chrome and […]