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The Great Digital Marketing Divide: Bridging Clicks & Bricks
Friday, January 06, 2012
DAC
This is the first installment of a multi-part blog series on the growing gap between online marketing efforts measured through online transactions and online marketing measured through offline...
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Trend watch: People watching less television, more online video
Wednesday, December 21, 2011
DAC
Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First,...
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DAC breakfast with Google at the Spoke Club
Friday, December 16, 2011
Nasser Sahlool
Today we had the pleasure of hosting the first of a series of cross country events with our partners at Google. The breakfast, held at the Spoke Club in downtown Toronto was well attended by DAC...
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Online Privacy Continues to be of Concern
Thursday, December 08, 2011
DAC
Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October,...
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Results of the 2011 DAC and Kantar Search Landscape Study
Tuesday, December 06, 2011
Sarah Soteroff
For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore....
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SMX Social Media Marketing Day 1 recap – the Marvin Gaye Experience
Tuesday, December 06, 2011
Nasser Sahlool
I have a playlist on my iPod that is simply titled ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big...
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Local Marketing: Customers Left Out in the Cold
Thursday, November 17, 2011
DAC
For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would...
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Google: The right content at the right time is really important
Monday, November 14, 2011
DAC
A few months ago, Google came out with an eBook called Zero Moment of Truth. The premise of the book is that consumers are impacted by a multitude of information sources at various stages of the...
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Not All Leads are Created Equal
Thursday, November 10, 2011
DAC
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
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GetListed.org Local University
Wednesday, November 02, 2011
Phil Britton
This week I attended Local University WNY in Ellicottville, NY.  Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by...
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