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This is the first installment of a multi-part blog series on the growing gap between online marketing efforts measured through online transactions and online marketing measured through offline...
Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First,...
Today we had the pleasure of hosting the first of a series of cross country events with our partners at Google. The breakfast, held at the Spoke Club in downtown Toronto was well attended by DAC...
Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October,...
For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore....
I have a playlist on my iPod that is simply titled ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big...
For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would...
A few months ago, Google came out with an eBook called Zero Moment of Truth. The premise of the book is that consumers are impacted by a multitude of information sources at various stages of the...
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
This week I attended Local University WNY in Ellicottville, NY. Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by...
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