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A Generation Y’s Guide to the Many Uses of IYP
Tuesday, March 06, 2012
Rebecca Frantz
Fromholzer’s 2011 study on Generation Y’s usage of PYP and IYP offered some great insight into how twenty-somethings are searching for business information. However, although the study claims 9%...
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Passion Play: 5 Ways The Dark Knight Can Teach Us to be Awesome at Social Media
Monday, March 05, 2012
Nasser Sahlool
Ever notice how most social media campaigns are so… pedestrian… middle of the road… safe? Maybe that’s why we expect so little from them in return. I suspect the issue begins...
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40 Google Search Updates: 3 takeaways (Panda 3.3, Link Evaluation & Improved Local Search Rankings)
Thursday, March 01, 2012
DAC
SEO
As part of Google’s new monthly series on algorithm changes, Google announced earlier this week 40 search updates that are happening or have happened in the month of February. Not to discount the...
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Facebook Timeline for Brands and Why Social Media is a Moving Target
Wednesday, February 29, 2012
DAC
Facebook officially announced its long-anticipated Timeline for Brand Pages today. There has been a ton of analysis about what this will mean for brands, and how to best take advantage of the new...
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Yelp – Not Your Dad’s iYP
Monday, February 27, 2012
DAC
With an estimated 61 million unique visitors in December 2011, Yelp is among the largest local search sites. Yelp offers local business information and reviews provided by consumers. These are...
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DAC Breakfast with Google in Calgary
Friday, February 24, 2012
DAC
As part of our continuing breakfast series with Google, DAC and Google Canada executives hosted an educational breakfast in Calgary on Thursday, February 23 at Hotel Le Germain.  In attendance...
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DAC to Lead CMA Seminar
Thursday, February 23, 2012
DAC
On Thursday, April 12, 2012 DAC’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer,...
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DAC/Google Breakfast in Montreal
Wednesday, February 22, 2012
DAC
As part of our continuing breakfast series with Google across Canada, DAC held a breakfast for marketing professionals in the Greater Montreal Area at Le Local restaurant on February 3rd. Themes that...
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Confessions of a Yellow Pages User
Friday, February 17, 2012
Lynn Duffy
It’s true… I admit it. I have actually taken out those Yellow Pages that sit in my house, and have used them multiple times in the past few years. I know this is not a popular statement...
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Using Pinterest to Generate Leads
Tuesday, February 14, 2012
DAC
If you’re not paying attention to Pinterest, you should be. TechCrunch is calling it the fastest-growing standalone website in history, with 11.7 million unique visitors in January 2012, up...
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