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Myth Busters – Dispelling Misconceptions about Yellow Pages
Tuesday, December 11, 2012
Amy Rybczynski
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over...
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Social Media for Lead Generation Finally Getting Its Due
Tuesday, November 13, 2012
DAC
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid...
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Responsive Web Design’s Crucial Role in Marketing
Thursday, November 08, 2012
bsullivan
Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it...
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Mobile Usability Meets Cognitive Psychology at Usability Week 2012
Wednesday, November 07, 2012
Guest Contributor
Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on...
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Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads
Tuesday, October 23, 2012
Amy Rybczynski
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...
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Reassure and Convert – 5 Steps to Optimize a Landing Page
Thursday, October 11, 2012
Guest Contributor
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a...
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SMX East 2012 Day Three Recap: Search Marketing Grows Up
Friday, October 05, 2012
DAC
This is part three of a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favorite line of SMX...
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SMX East 2012 Day Two Recap: The Mobile First Movement
Thursday, October 04, 2012
DAC
This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile...
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SMX East 2012 Day One Recap: The Changing Face of Search Marketing
Wednesday, October 03, 2012
DAC
SEM
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of...
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Why Apple’s Move Away from Google Maps is a Big Deal
Monday, September 24, 2012
DAC
By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on...
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