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The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured...
DAC joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy, Nasser Sahlool led the Social and Content Track. Erica...
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With...
Recently, I attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily...
November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three day digital marketing event for industry thought...
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance. 5 Key Performance...
If you didn’t start planning “Christmas in July”, we want to be your October Miracle… to help connect your brand with the gift givers on your list. Like many marketers, all we...
You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of...
It’s been just over two months since Google quietly rolled out the locally-focused Pigeon update. At DAC, we’ve been watching this like a hawk (pun intended), as local search marketing is...
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