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Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand...
Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A...
I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my...
In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales...
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one word response you get from a consumer at the end of a...
In digital marketing, we often find that SEO (Search Engine Optimization) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding,...
Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both...
Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological...
Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors...
Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth...
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