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Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and...
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12%...
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the...
Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the...
I think a common problem for any digital agency is keeping their website current with the times – design, technology, content. It’s so hard to do it for yourself when you’re busy doing...
Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and...
It’s been a whirlwind week for content geeks, but having emerged from the orange haze of Content Marketing World 2015, now is the time to reflect on the lessons gleaned at this year’s...
In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how...
Earlier this month we spoke with Egil Moller Nielsen, Senior Vice President at SmartCentres and Head of Penguin Pick-Up, to talk about how Penguin Pick-Up bridges the gap between online and in-store...
Advertising and media agencies have a culture all their own (No. Mad Men doesn’t exactly do it justice). To mark and celebrate my sixth year in the industry, here are six things I wish someone had...
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