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In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go....
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best...
Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed Toronto-based digital performance agency DAC as its digital agency of record. The...
Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips. 1) Mobile will grow (but don’t forget about desktop!)...
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...
In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year...
The Strategic Insights team at DAC spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over...
After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC / Canada, eMarketer has identified...
From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones...
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