Hold onto your Burberry Sweater!
I’ve given project management styles a fair amount of thought and I’ve come up with my own assessments of project management styles…and I don’t mean Burberry sweater style!
There are the people that manage by lists & tasks. I’ve entitled them the “”trackers“”. These are the folks that monitor your every stage and time step. They will check, double check and sometimes make you spend 3 hours in the boardroom to make sure your copy reads properly and then check just one last time. They are the best if your project needs to happen 100% on time and on budget.
There are the people that manage by tempo & outlines. I’ve entitled them “”pacers””. These are the ones that are amazing at getting your business results to even out and become less erratic. They will be there for every weekly call and the clarity of their PowerPoint presentations are instructive. They are best when you need strategic direction and great results.
And finally there are the group I call “”crafters””. They often carry notebooks with drawings and miles of notes…miles of notes. But when not nose deep in their notebooks they will spend hours in excel making your last three years of SEM spend all connect and add up in one spreadsheet. They listen and learn and often see your business in a different light. They are best if your business needs guidance with a touch of precision or if you just dig excel too!
Overall, my point is that project management is very personal – it’s about how people manage and distill large volumes of data and information. As a former client I always sought out partners that would complement my style or help me in areas that I wasn’t all that good. Since moving to the agency side of the business I find myself learning that clients want it all – in a good way. The best method is to ensure that the net result is fundamentally and deeply linked to the expectations of the client. Managing those expectations is key. Your style may not be for everyone but how you get there isn’t as important as what you can provide as a net result.