Presence Management Platforms
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Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations
Wednesday, May 24, 2017
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be ...
How to Maximize Ad Viewability
Monday, May 15, 2017
“Viewability” is a metric designed to track the number of ad impressions that can actually be se...
Understanding Digital Ad Fraud and Bot Traffic
Wednesday, April 26, 2017
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with hea...
Leveraging Local Facebook Pages
Monday, April 24, 2017
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond...
DAC Group Launches Review Solicitation and Sentiment Tools
Monday, April 17, 2017
We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 t...
Truth in Advertising: 4 strategies to protect brands from poor content alignment
Wednesday, April 5, 2017
Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are pa...
Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
The great thing about digital media is that it can be leveraged to produce almost any measurable bus...
Let’s get “phyigital”!
Wednesday, March 8, 2017
From omnichannel retailing to trends in personalization and localization, eTail West kicked off in P...
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