The Key Word

Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations  

Managing the complexities of a paid search national retail search strategy? It doesn’t have to be ...

How to Maximize Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be se...

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with hea...

Leveraging Local Facebook Pages

If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond...

DAC Group Launches Review Solicitation and Sentiment Tools

We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 t...

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are pa...

Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable bus...

Let’s get “phyigital”!

From omnichannel retailing to trends in personalization and localization, eTail West kicked off in P...
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