The Key Word

UX Predictions: 2018

2017 was a big year for the state of digital user-experience across industries and around the world....

Travel White Paper: Departures, Destinations and Disruptors

 We're thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which ex...

Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018

2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the dec...

Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin

As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for C...

How to Make the Most of Your Localized Content Strategy

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your cont...

The Great Generational Debate: Do Millennials Identify with Their Label?

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full di...

Reducing Click Per Acquisition at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are ...

Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will Wh...
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