Blog

How will Apple’s Siri Impact Local Search?
Thursday, October 20, 2011
DAC
You can ask her anything, she has the answer — or, she will. Siri is Apple’s new voice-controlled personal assistant for the iPhone 4S. Acquired by Apple last year and launched this...
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SMX Day Three Recap: Chasing the Conversion
Friday, September 16, 2011
DAC
This is part three of a three-part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here and part two here. The first two days of SMX focused on search...
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SMX Recap Day Two: Chasing the Long(er) Tail
Thursday, September 15, 2011
DAC
This is part two of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here. Have you ever been looking all over for someone only to find out,...
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SMX Recap Day One: Chasing Google
Wednesday, September 14, 2011
DAC
This is part one of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. My SMX East 2011 experience opened with a session called “Which Way Google.”...
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Nourrir l’avenir d’un regard sur le passé
Friday, May 06, 2011
Sarah Soteroff
Tous les acteurs du domaine des médias directionnels sont dorénavant au courant de la fermeture de TMP. Si un tel bouleversement n’est pas souhaitable pour notre industrie, il ne l’est pas...
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With the Past as Our Guide, We Can Define Our Future
Wednesday, April 20, 2011
Sarah Soteroff
Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good...
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The Internet finally surpasses…newspapers?
Wednesday, March 23, 2011
DAC
The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the...
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Live Blogging SMX Advanced – Seattle – Session 3: Pump Up Those Conversions
Tuesday, June 08, 2010
Nasser Sahlool
13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff,...
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Live Blogging SMX Advanced – Seattle – Session 2: Targeting the Search Funnel
Tuesday, June 08, 2010
Nasser Sahlool
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 –...
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Live Blogging SMX Advanced – Seattle – Session 1: Quality Score Optimization for Pros:
Tuesday, June 08, 2010
Nasser Sahlool
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a...
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