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SMX Toronto Day Two Recap: Seeing the Path Forward
Friday, April 27, 2012
DAC
This is part two of a two part series on SMX (Search Marketing Expo) 2012 at the Metro Toronto Convention Centre. If the first day of SMX Toronto was all about finding the courage to embark on a...
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SMX Toronto Day One Recap: The Courage to Change
Thursday, April 26, 2012
DAC
This is part one of a two part series on SMX (Search Marketing Expo) 2012 at the Metro Toronto Convention Centre. SMX Toronto started out with a somewhat morbid analogy. Keynote speaker Gord...
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Google Plays Match Breaker with Adwords: More Options for Marketers or More Dough for Google?
Monday, April 23, 2012
DAC
Google quietly made some pretty big changes to its long-standing keyword matching options within Google Adwords earlier this week, altering the way its exact and phrase match types will trigger...
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CMA Seminar Recap: Lead Generation Minus the Guesswork
Monday, April 16, 2012
DAC
DAC held a one-day Canadian Marketing Association (CMA) seminar titled “Lead Generation Minus the Guesswork” last week at The Advocates‘ Society in downtown Toronto. Presenters from DAC...
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DAC Breakfast with Google in Calgary
Friday, February 24, 2012
DAC
As part of our continuing breakfast series with Google, DAC and Google Canada executives hosted an educational breakfast in Calgary on Thursday, February 23 at Hotel Le Germain.  In attendance...
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DAC to Lead CMA Seminar
Thursday, February 23, 2012
DAC
On Thursday, April 12, 2012 DAC’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer,...
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DAC/Google Breakfast in Montreal
Wednesday, February 22, 2012
DAC
As part of our continuing breakfast series with Google across Canada, DAC held a breakfast for marketing professionals in the Greater Montreal Area at Le Local restaurant on February 3rd. Themes that...
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DAC breakfast with Google in Vancouver
Friday, January 27, 2012
Nasser Sahlool
As part of ongoing joint efforts between DAC and Google, we hosted a breakfast event in Vancouver at the Georgia Hotel. In attendance were over 30 DAC clients. The subjects discussed included the...
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What Kodak’s Demise Can Teach Us About Advertising
Friday, January 20, 2012
Nasser Sahlool
Kodak’s long, slow demise reached its logical conclusion today. Scratch the surface and there is a critical lesson. Kodak did not end up filing for bankruptcy protection because it was not an...
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Are you ready for tomorrow’s SOPA blackout?
Tuesday, January 17, 2012
DAC
The Stop Online Piracy Act (SOPA) is a controversial piece of proposed U.S. legislation designed to “fight online trafficking in copyrighted intellectual property and counterfeit goods.”...
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