Blog

5 Tips for Managing Reputation at the Local Level
Thursday, April 17, 2014
Sari Stein
How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair...
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The Importance of Presence (and the Value of Print) in a Fragmented Search Landscape
Wednesday, August 28, 2013
Rebecca Frantz
With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not dying on...
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Yellow Pages Dirty Little Secret… People still use them!
Wednesday, August 14, 2013
Lynn Duffy
It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical.  And before...
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Online Reviews – The Good, the Bad and the Fakes
Tuesday, April 16, 2013
Rebecca Frantz
When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased...
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Superstorm Sandy Drove Yellow Pages Usage
Wednesday, January 09, 2013
Amy Rybczynski
Back in August I blogged about how our testing program for a waterproofing client gave us a clear view of the effectiveness of print Yellow Pages after Hurricane Irene and Tropical Storm Lee hit the...
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Myth Busters – Dispelling Misconceptions about Yellow Pages
Tuesday, December 11, 2012
Amy Rybczynski
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over...
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The Value of IYP Clicks vs. Calls
Tuesday, August 14, 2012
Amy Rybczynski
In late January our office was visited by a couple representatives from a major Yellow Pages publisher.  They make these trips periodically to keep us up-to-date on new products and allow for...
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Life Events Drive Yellow Pages Usage
Wednesday, August 08, 2012
Amy Rybczynski
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase.  There’s no other need to open that Yellow Pages directory other than to pick a...
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Value added service—local phone numbers!
Wednesday, June 27, 2012
Lynn Duffy
With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be advertising a local phone...
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2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision
Saturday, June 02, 2012
Lynn Duffy
Each year, DAC sets out to study consumer behavior at the point of purchase in order to keep a pulse on how consumers use media in their purchase decisions.  The study is the largest of its kind...
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