Blog

An Alternate Universe …Test… Refine… Repeat…
Friday, February 10, 2012
DAC
Talking about the value of the Print Yellow Pages is difficult these days. It is not a matter of producing evidence of performance— that is surprisingly easy. In a world that is thriving on digital...
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Canpages cancelling print directories: The continued evolution of the Canadian directory landscape
Friday, February 03, 2012
MLemieux
Less than two years after spending $225 million to buy its telephone directory rival Canpages Inc., Yellow Media Inc. has decided to discontinue the distribution of the Canpages print directories....
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Does Generation Y use Print Yellow Pages?
Wednesday, February 01, 2012
Rebecca Frantz
Generation Y, the segment of the population born roughly between the early 1980s to the late 1990s, has been characterized as a digital demographic. It’s easy to assume that twenty-somethings in...
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Does The Connected Consumer Still Consult Traditional Print Media?
Wednesday, January 18, 2012
DAC
In recent years, as search engine usage has dominated headlines, there has been a widespread pessimism about the survival of the print medium. This applies not only to newspapers and magazines but...
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Local Marketing: Customers Left Out in the Cold
Thursday, November 17, 2011
SStein
For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would...
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GetListed.org Local University
Wednesday, November 02, 2011
Phil Britton
This week I attended Local University WNY in Ellicottville, NY.  Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by...
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Google Places and Third Party Snippets
Tuesday, October 18, 2011
Phil Britton
Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from...
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What’s Going on with Google Places Lately?
Monday, September 19, 2011
Phil Britton
It seems that changes in Google Places occur daily. Since changes are quick, it is imperative to filter what really matters and what will be the impact. Here is a CliffsNotes version of  a few key...
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Google Further Monetizes Places by Charging for Directions
Thursday, June 02, 2011
DAC
With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of...
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Bing Raises the UI Bar with the Bing Business Portal
Tuesday, April 12, 2011
Phil Britton
The long awaited Bing Business Portal is finally live, here are some initial observations: There are a plethora of new features including: New Layout Roles Integrated Product Listings Social...
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