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Generation Y, the segment of the population born roughly between the early 1980s to the late 1990s, has been characterized as a digital demographic. It’s easy to assume that twenty-somethings in...

In recent years, as search engine usage has dominated headlines, there has been a widespread pessimism about the survival of the print medium. This applies not only to newspapers and magazines but...

For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would...

This week I attended Local University WNY in Ellicottville, NY.  Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by...

Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from...

It seems that changes in Google Places occur daily. Since changes are quick, it is imperative to filter what really matters and what will be the impact. Here is a CliffsNotes version of  a few key...

With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of...

The long awaited Bing Business Portal is finally live, here are some initial observations: There are a plethora of new features including: New Layout Roles Integrated Product Listings Social...

With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is...

Google is customizing your local search experience. It’s easy to anecdotally speak to the fact that Google is taking a much more aggressive approach to location-based services.  From...