The Key Word

The Great Generational Debate: Do Millennials Identify with Their Label?

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full di...

Reducing Click Per Acquisition at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are ...

Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will Wh...

Top 6 Content Marketing Tools of 2017 (So Far)

Content marketers in the digital space understand the complexities that come with aligning messaging...

White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions

We’re thrilled to announce that DAC Group has launched a new white paper, The Apple Effect, which ...

How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journ...

The Best and Worst of Digital Marketing in 2016

2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all ad...

AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond

The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insi...
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