The Key Word Insights, analytics and other revelations.

How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journ...

The Best and Worst of Digital Marketing in 2016

2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all ad...

AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond

The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insi...

Marketing Technology 2017: What You Need to Know

In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The ...

Insider Q & A with Western Union’s Joycelyn David

Marketers are placing an increasing emphasis on being visible and relevant in very specific touch po...

Digital Marketing Trends for 2016

The world of digital marketing is always evolving. This infographic highlights everything you need t...

What Matters to Millennials?

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I wou...

Attribution Modeling – Giving Credit Where Credit Is Due

Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple ...
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