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The Great Generational Debate: Do Millennials Identify with Their Label?
Wednesday, November 1, 2017
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full di...
Reducing Click Per Acquisition at the Local Level with Display Media
Tuesday, October 3, 2017
When it comes to getting results with digital advertising, bigger isn’t always better. If you are ...
Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
Wednesday, September 27, 2017
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will Wh...
Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
Content marketers in the digital space understand the complexities that come with aligning messaging...
White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions
Wednesday, March 1, 2017
We’re thrilled to announce that DAC Group has launched a new white paper, The Apple Effect, which ...
How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
When I speak with clients, I often ask them to take me down the road of their digital customer journ...
The Best and Worst of Digital Marketing in 2016
Thursday, January 12, 2017
2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all ad...
AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond
Monday, December 12, 2016
The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insi...
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