Presence Management Platforms
The Key Word
Insights, analytics and other revelations.
Insights and Analytics
How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
When I speak with clients, I often ask them to take me down the road of their digital customer journ...
The Best and Worst of Digital Marketing in 2016
Thursday, January 12, 2017
2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all ad...
AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond
Monday, December 12, 2016
The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insi...
Marketing Technology 2017: What You Need to Know
Monday, November 28, 2016
In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”. The ...
Insider Q & A with Western Union’s Joycelyn David
Monday, October 31, 2016
Marketers are placing an increasing emphasis on being visible and relevant in very specific touch po...
Digital Marketing Trends for 2016
Wednesday, August 17, 2016
The world of digital marketing is always evolving. This infographic highlights everything you need t...
What Matters to Millennials?
Thursday, August 11, 2016
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I wou...
Attribution Modeling – Giving Credit Where Credit Is Due
Wednesday, July 20, 2016
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple ...
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