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How to Maximize Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be se...

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with hea...

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are pa...

Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable bus...

2017 Trends for Online Display Advertising

As we enter the new year, data and technology will continue to drive innovation and performance of o...

More Errors Announced on Facebook Reporting: What it Means for Brands

In its third admission since September, Facebook announced it has realized more errors in the way it...

What Matters to Millennials?

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I wou...

Context is King as Google AdWords Announces Major Changes

Google's announcement of a bevy of changes to the AdWords and Analytics platforms at their Performan...
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