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How to Maximize Ad Viewability
Monday, May 15, 2017
“Viewability” is a metric designed to track the number of ad impressions that can actually be se...
Understanding Digital Ad Fraud and Bot Traffic
Wednesday, April 26, 2017
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with hea...
Truth in Advertising: 4 strategies to protect brands from poor content alignment
Wednesday, April 5, 2017
Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are pa...
Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
The great thing about digital media is that it can be leveraged to produce almost any measurable bus...
2017 Trends for Online Display Advertising
Tuesday, December 20, 2016
As we enter the new year, data and technology will continue to drive innovation and performance of o...
More Errors Announced on Facebook Reporting: What it Means for Brands
Friday, December 16, 2016
In its third admission since September, Facebook announced it has realized more errors in the way it...
What Matters to Millennials?
Thursday, August 11, 2016
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I wou...
Context is King as Google AdWords Announces Major Changes
Monday, June 6, 2016
Google's announcement of a bevy of changes to the AdWords and Analytics platforms at their Performan...
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