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Know Thy Audience: How to Segment and Target for Business Results

For advertisers looking to use their ad dollars as effectively as possible (so... pretty much everyo...

3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers

Ad blocking has been around for years – mainly used by individuals downloading programs to remove ...

Minimize Customer Churn with Aligned Digital Strategy

In part one of this three part series on using aligned digital media strategies to boost business ob...

How to Maximize Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be se...

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with hea...

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are pa...

Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable bus...

2017 Trends for Online Display Advertising

As we enter the new year, data and technology will continue to drive innovation and performance of o...
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