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How Not to Respond to Negative Reviews
Monday, September 10, 2012
DAC
An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet,...
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No more anonymous reviews?
Monday, July 23, 2012
DAC
Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to...
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Could the Facebook “want” button be the answer to ad revenue questions?
Friday, June 29, 2012
DAC
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes center around why...
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GM snubs Facebook. Is social advertising dead?
Wednesday, May 16, 2012
DAC
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning...
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5 Free Social Media Monitoring Tools You Should Be Using in 2012
Thursday, May 03, 2012
DAC
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for...
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Wading through the Shallows: Is the Internet Really Rewiring our Brains?
Wednesday, March 14, 2012
DAC
I distinctly remember reading Nicholas Carr’s cover story in The Atlantic a few years ago that asked the question, “Is Google Making us Stupid?“. At the time, I was pretty...
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Passion Play: 5 Ways The Dark Knight Can Teach Us to be Awesome at Social Media
Monday, March 05, 2012
Nasser Sahlool
Ever notice how most social media campaigns are so… pedestrian… middle of the road… safe? Maybe that’s why we expect so little from them in return. I suspect the issue begins...
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Facebook Timeline for Brands and Why Social Media is a Moving Target
Wednesday, February 29, 2012
DAC
Facebook officially announced its long-anticipated Timeline for Brand Pages today. There has been a ton of analysis about what this will mean for brands, and how to best take advantage of the new...
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Census 2011: How Canada’s shifting demographics affect your business
Thursday, February 09, 2012
DAC
This week, Statistics Canada released top-line results of the 2011 Census. This is the first new population and demographic data that we have on a national scale in five years, and it highlights some...
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What Google really wants from Search Plus Your World
Thursday, January 26, 2012
DAC
Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something,  I want it, and if you don’t give it to me I’ll get it from you one way or another....
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