Blog

The “Like” Economy – Quantifying Facebook Engagements
Monday, April 18, 2011
Michael Orpen
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...
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Putting the Cart Before the Horse
Wednesday, June 30, 2010
Michael Orpen
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has...
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Maximizing Social Media Value
Thursday, April 08, 2010
Michael Orpen
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
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Social Media ROI
Thursday, April 01, 2010
NSahlool
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
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Strategy, tactics and change management in the digital environment
Monday, March 29, 2010
NSahlool
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
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