Blog

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...

Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses...

We are thrilled to announce the launch of our latest white paper, Customer-First Retail, examining the importance of local and customer experience for retailers hoping to connect with today’s...

If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook...

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...

2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best...

From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones...

For many retailers the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some strategic insights that can help ensure...

Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital...