Blog

A Marketer’s Guide to Post-GDPR Marketing
Wednesday, August 08, 2018
Lucille Liang
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will this affect marketing? What is the GDPR? The General Data Protection Regulation (GDPR) is a set of […]
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Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation
Tuesday, July 31, 2018
Winnie Tran
Exploring behavioral insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25% of the population; in France, Germany, and the UK, they represent about 15-20% of the population. Millennials have been called the entitled generation for being spoon-fed […]
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Voice Search and the future of SEO
Thursday, April 19, 2018
Andrew Tully
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to […]
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The Power of Voice: How to Differentiate Your Brand in Search
Thursday, April 12, 2018
Justin Teng
With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and center throughout the customer journey. While there are traditionally many ways to be the king or queen of page one in the search engine game, an emerging […]
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What the Changes to Facebook’s Newsfeed Mean for Marketers
Tuesday, January 30, 2018
Jenna Watson
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]
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Travel White Paper: Departures, Destinations and Disruptors
Friday, December 15, 2017
Kali Pearson
 We’re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and digitally-savvy travelers. The report combines original research and expert interviews with travel and hospitality marketers including Andy Kaplinsky, Chief Commercial Officer at Greyhound; Robecta Ma, VP Marketing at Cathay Pacific […]
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2018: The Year Excel (and PowerPoint) Reporting Goes to Bed
Tuesday, December 05, 2017
Kuhan Puvanesasingham
In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business intelligence (BI) tools like Tableau, Power BI, Qlik Sense and the now-free Google Data Studio. I say “should” because your organization may not yet be willing to take the BI plunge next year. I get it — coming […]
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The Impact of E-Commerce on Brick-and-Mortar Stores
Tuesday, October 17, 2017
Cynthia McLauchlan
Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know? While point […]
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White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions
Wednesday, March 01, 2017
Kali Pearson
We’re thrilled to announce that DAC Group has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services industry. As large banks have become larger and digital and mobile banking products have become ubiquitous with nearly all demographics, a strong grasp […]
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Marketing Technology 2017: What You Need to Know
Monday, November 28, 2016
Kuhan Puvanesasingham
In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and modern marketing, and the increasingly common practice of stitching together various specialized software platforms in order to optimize marketing efforts. Martech’s popularity is growing at a […]
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