Author Archives: SStein

AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond

The Strategic Insights team at DAC spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over the course of the coming weeks, months and years. On a grand scale, futurists from many disciplines have been predicting […]

Game changers and industry shakers: Lessons from C2 MTL

Part networking event, part celebration of creative innovation, part circus: C2 Montreal is the conference that’s hard to label. Last week, I, along with some of my Montreal colleagues, attended this three-day event. Drawing thousands of people from business, creative arts and technology from across North America, C2 (the two Cs stand for Commerce + […]

5 Big, Bold Digital Strategy Predictions For 2016

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]

Google’s about-face on real names is good news for businesses– here’s why

Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people to use their real names, Google has had to acknowledge that some people were never, ever going to get on […]

5 Tips for Managing Reputation at the Local Level

How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair review. What do we do about it? These questions come up every day, and tie back into that essential […]

Social ROI – We know you love your mother

From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out there without necessarily having a plan for it to yield returns. Then came the obsessive vanity metrics tracking, and that seemingly […]

Being Human: Lessons from Social Media Strategies Summit

It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realized it: This was no typical social media conference. Social Media Strategies Summit, held last week in San Francisco, brought together a couple hundred industry professionals from some of the top brands, agencies and media, and […]

Password overload, fingerprints and the new iPhone 5s

“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to change it every three months. Oh, and it can’t be the same as your name, birthday, social security number, or last seventeen passwords.” […]

Coca-Cola: Why Social is More Than Just Buzz

A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no, actually, he didn’t. What Eric Schmidt, senior manager of marketing strategy and insights at Coca-Cola, actually said was this: “But when Coca-Cola put buzz […]