Author Archives: Sari Stein

Live from their living rooms: Adobe Summit 2020 highlights

The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of top industry professionals through offline collaboration, networking, entertainment and social events. But 2020 is different in so many ways, and so was the 2020 Adobe […]

How to be data-driven in a crisis

In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists spend all day every day interpreting numbers. But what happens when those numbers suddenly seem to become irrelevant in times of massive upheaval or change? Right […]

Oscars 2020: Retail marketing lessons from the red carpet

The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and worst-dressed stars on the red carpet this year?  As digital obsessives and avid pop culture consumers, we tend to watch […]

Digital Marketing 2020: 5 ways your strategy needs to evolve

Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should be paying attention to—in the year 2020. Here are the top five trends that are shaking things up as we kick off a new […]

Caring Isn’t Creepy: Personalization in the Travel Industry

On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free room on a high floor away from the elevator. Also, since it’s your fifth stay with us this year, we have a […]

The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers

When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community. What is Intelligent Tracking Prevention? Intelligent Tracking Prevention (ITP) is a privacy feature that Apple rolled out back in 2017. It was designed […]

Game changers and industry shakers: Lessons from C2 MTL

Part networking event, part celebration of creative innovation, part circus: C2 Montreal is the conference that’s hard to label. Last week, I, along with some of my Montreal colleagues, attended this three-day event. Drawing thousands of people from business, creative arts and technology from across North America, C2 (the two Cs stand for Commerce + […]

5 Big, Bold Digital Strategy Predictions For 2016

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]