Author Archives: Robert Cooney

Our lasting adaptations will create the new normal

Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true: we’re experiencing an unprecedented period of forced adaptation that’s both rapid and global—as well as heartbreaking and terrifying—but it will bring out […]

Multi-Touch Attribution: What’s the Real Value of Branded SEM?

Savvy clients are always asking us questions like, “What’s the real value of branded Search Engine Marketing? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, […]