Author Archives: Marina Azmy

Staying Power: The Importance of Review Management for Hotels

Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays, online reviews and their impact are amplified, reaching a vast audience. In this post, we explore how reviews affect the online reputation […]

The Rise of Conscious Consumerism

Consumers are increasingly conscious of the impact of the products they purchase. While their priorities differ, some consumers have started consciously (or unconsciously) changing their purchase behavior, deciding where to shop and who to purchase from based on a brand’s social and environmental impact. They’re also starting to pay attention to the impact that businesses […]