Author Archives: Brian Coccaro

Google Shopping’s free expansion: What it means for advertisers

Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free, organic listings on the Shopping tab of Google.com. There is a lot to unpack here. For advertisers, the best place to start is to […]

Digital Marketing 2020: Get ahead of these 3 trends in SEM and display

There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of marketers’ granular control over their campaigns. But we heard similar laments this time last year, didn’t we? Has nothing changed? In our industry, progress comes in […]