Author Archives: Brian Coccaro

Google’s quiet move: Responsive Search Ads are now the default format

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move. A quiet move is […]

Google depreciates broad match modifier keywords: What you need to know

On February 4, 2021, Google announced that it would be depreciating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so let’s explore what it means, the implications for performance, and the timelines everyone should know. What are (were) broad match modifier keywords? Broad match modifier keywords, or […]

Google Shopping’s free expansion: What it means for advertisers

Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free, organic listings on the Shopping tab of There is a lot to unpack here. For advertisers, the best place to start is to […]

Digital Marketing 2020: Get ahead of these 3 trends in SEM and display

There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of marketers’ granular control over their campaigns. But we heard similar laments this time last year, didn’t we? Has nothing changed? In our industry, progress comes in […]