Ad xMedia Becomes DAC / Germany

We’re thrilled to announce the newest member of the DAC Group family! German agency, ad ×media, is our latest European addition, having welcomed London’s Make It Rain last year and Scotland’s Ambergreen last month. ad ×media will become DAC / Germany in the coming weeks.

ad ×media is privately owned and operated by Daniel Richter, who founded the agency in 2011. Over the course of his career, Richter has worked with major technology players in Germany and his expertise in this space makes him exceptionally well-suited to rolling out DAC Group’s proprietary digital technology offerings to German marketers. The firm has two offices, in Munich and Dresden.
daniel richter, dac group germany, dac group europe

Joining DAC Group will allow Richter to expand on his agency’s core services and access sophisticated technology that optimizes local, social, and multi-device campaigns and helps brands reach consumers and build connections by telling the right story to the right people at the right time. 

Daniel and his team deeply understand our focus at DAC Group and is committed to helping national brands with a distributed network of agents, stores or locations – where sales at the regional or local level are critical to success – build an effective digital presence and drive results.

We’re not the only ones eager to welcome our new team members and spread the news – check out these recent articles from Streetfight, Media Post, The Drum and Ad News for more  about DAC Group and our expansion into Europe. 

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