Monthly Archives: August 2018

August 2018 LPM Roundup

With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That is why DAC has sifted through all the minor changes to bring you what we think are the most […]

The UX of Voice User Interface (VUI): What it Means for Brands

In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in voice-recognition accuracy, VUIs allow better hands-free operation, especially when we’re not reading. We don’t have to read a screen while we are speaking […]

Multi-Touch Attribution: What’s the Real Value of Branded SEM?

Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, there are […]

A Marketer’s Guide to Post-GDPR Marketing

If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will this affect marketing? What is the GDPR? The General Data Protection Regulation (GDPR) is a set of […]