Monthly Archives: July 2015

Laying the SEO Foundation of your Digital Home

In digital marketing, we often find that SEO (Search Engine Optimization) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding, minimal immediate results and a perceived difficulty in measuring the ROI are often the reason for this. As a result, a great deal […]

SEO and SEM: Search The Whole Picture

Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both sides of the search spectrum has taught me the areas in which SEM (Search Engine Marketing) and SEO (Search Engine Optimization) […]