Monthly Archives: October 2011

Stressed out by digital ROI? You’re not alone.

What is the return on investment of your digital marketing spend? If you can’t answer that, you’re not alone. IBM recently conducted a survey of 1,700 Chief Marketing Officers in 64 countries – one of the largest and most comprehensive studies of its kind. The results of this survey (PDF), which were widely published and […]

Will Google’s Encrypted Search Focus SEO on The Right Metrics?

The SEO community has been reeling for the past few days at the news that Google will start encrypting searches and blocking referrer data for searchers signed into Google accounts. The net outcome is that analytics tools (Google Analytics included) won’t be able to see referring organic keyword data for these signed in users. The […]

How will Apple’s Siri Impact Local Search?

You can ask her anything, she has the answer — or, she will. Siri is Apple’s new voice-controlled personal assistant for the iPhone 4S. Acquired by Apple last year and launched this month, it allows you to talk to your phone and issue it voice commands. Unlike most voice software, Siri has a personality and […]

Google Places and Third Party Snippets

Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from Wikipedia. “All text is available under the terms of the GNU Free Documentation License – Wikipedia.” Alone this info would […]

Using QR codes more effectively to optimize conversion

QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code is a bar code that can be scanned and read by a smartphone. One can […]

AdWords Gives Further Nod to Landing Page Relevance

For those marketers still holding out on a relevant landing page strategy, here is further proof that landing pages are important components of a best practice paid search campaign. Today Google announced that they are globally rolling out quality score changes that they have been testing in South America and parts of Europe. The changes […]