Monthly Archives: January 2010

Bing in the New Year

The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While comScore’s qsearch reports that Bing’s share among the top five search engines has grown from 8% in June to nearly 11% in December, lead […]

One is the Loneliest Number

Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media sources that help raise product awareness, motivate us to buy and nurture us through our decision making […]