Up to the Minute: New wins for DAC and UM

DAC Group has been named digital agency of record for budget fitness chain Fit-4-Less. The agency will lead digital strategy, including local presence management, SEM, SEO, paid display and social media, with DAC Group Montreal working in parallel for the brand’s Quebec-based counterpart, Econofitness, which has 52 locations in the province. Fit-4-Less, owned by GoodLife Fitness, currently has about 70 locations across Canada and is planning to expand in 2017