---
title: "2023 Global Search Awards Shortlist: Best US SEO Campaign"
date: 2025-08-25
published: 2023-06-21
author: "aguzman"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/about-us/press-and-awards/2023-global-search-awards-shortlist-best-us-seo-campaign-3.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/a-propos-de-nous/presse-et-recompenses/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis-2.md"
  de: "https://www.dacgroup.com/de/uber-uns/presse-und-auszeichnungen/2023-global-search-awards-shortlist-beste-us-seo-kampagne.md"
  en-gb: "https://www.dacgroup.com/en-gb/about-us/press-and-awards/2023-global-search-awards-shortlist-best-us-seo-campaign-2.md"
  fr: "https://www.dacgroup.com/fr/a-propos-de-nous/presse-et-prix/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis.md"
  es: "https://www.dacgroup.com/es/sobre-nosotros/prensa-y-premios/lista-de-finalistas-de-los-global-search-awards-2023-mejor-campana-seo-en-ee-uu.md"
---

# 2023 Global Search Awards Shortlist: Best US SEO Campaign

As the pandemic subsided and travelers prepared to rediscover the world, trailblazing cruise line Holland America Line (HAL) enlisted DAC for a voyage of growth, discovery, and record-breaking digital performance.

Our resulting strategy, based on thematic keyword groupings, set sail towards one main objective: Grow organic traffic to the highest-ever level—surpassing even pre-pandemic numbers—to indicate a total recovery.

Building strong partnerships with various client-side teams and adopting a considered Prioritize & Push approach, we empowered HAL to take rank placements from much larger competitors, which has led to outstanding growth in revenue and bookings as well as a nomination for **Best US SEO Campaign** at the **2023 Global Search Awards**.

[VIEW FULL SHORTLIST](https://globalsearchawards.net/2023-shortlist/)