---
title: "2023 Global Search Awards Shortlist: Best US PPC Campaign"
date: 2025-08-25
published: 2023-06-21
author: "aguzman"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/about-us/press-and-awards/2023-global-search-awards-shortlist-best-us-ppc-campaign-3.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/a-propos-de-nous/presse-et-recompenses/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-ppc-aux-etats-unis-2.md"
  de: "https://www.dacgroup.com/de/uber-uns/presse-und-auszeichnungen/2023-global-search-awards-shortlist-beste-us-ppc-kampagne.md"
  en-gb: "https://www.dacgroup.com/en-gb/about-us/press-and-awards/2023-global-search-awards-shortlist-best-us-ppc-campaign-2.md"
  fr: "https://www.dacgroup.com/fr/a-propos-de-nous/presse-et-prix/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-ppc-aux-etats-unis.md"
  es: "https://www.dacgroup.com/es/sobre-nosotros/prensa-y-premios/lista-de-finalistas-de-los-global-search-awards-2023-mejor-campana-de-ppc-en-ee-uu.md"
---

# 2023 Global Search Awards Shortlist: Best US PPC Campaign

In 2022, Brooks Running challenged DAC to achieve ambitious goals in both revenue and customer acquisition. In response, we laced up our runners and built a paid search campaign that drove record-breaking numbers for the brand.

Our approach was both a sprint and a marathon. Results within the first 30 days led to multiple reforecasts to account for paid search’s supercharged contribution to revenue, while the deeper transformation—shifting towards branded search and making data-driven media budget decisions—was accomplished over the course of 10 action-packed months.

With a new personal best in annual revenue and the most new customer purchases in Brooks’ entire history, it is perhaps not surprising that we’ve been shortlisted for **Best US PPC Campaign** at the **2023 Global Search Awards**.

[VIEW FULL SHORTLIST](https://globalsearchawards.net/2023-shortlist/)