“Frankly, I get a little confused by all the ins and outs of the process. What can DAC Group do to help?”
SAFE Planning Process®: DAC Group’s proprietary planning process ensures that we leave no stone unturned. We maximize your Yellow Pages advertising ROI while minimizing the resources you need to devote to your directory program administration.
“I am tired of getting a new representative every few months to look after my Yellow Pages program. I have to keep explaining my business, my strategies, and my competition. Will I have to deal with this at DAC Group?”
Owner Managers: At DAC Group, our managers are owners in the business. This translates into an exceptionally low turnover rate so we can invest in long-term relationships with our clients.
Research answers that question: Sometimes a larger Yellow Pages ad may generate more leads than adding color. Each case is different. With the use of proprietary and secondary research, we can assess the incremental return of each option and advise you on the best way to maximize your ROI for the additional investment.
Electronic artwork approval process: We’ve saved clients time and simplified their approval process by implementing electronic transfer of artwork both with them and publishers. It’s all part of our proprietary C.O.O.L.™ application suite.
“I need my Yellow Pages agency to be more flexible.”
Responsive Account teams: Our job is to ensure we can adapt quickly to your business challenges by providing creative solutions to meet your needs.
“Yellow Pages, SuperPages, Green Pages, Whatever Pages… how do I know where to put my ad?”
Placing ads in the right directories: DAC Group’s in-house research group uses both proprietary and secondary research to assess the usage of each directory (print and online) in competitive markets. So our recommendations, always geared to maximize your ROI, are based on a winning combination of facts and experience.
Easy, flexible administration: With over 6,500 directories in North American and hundreds of different publishers, each with their own close and publication dates, the Yellow Pages industry is complicated. DAC Group simplifies the administration by listening to your needs and recommending the appropriate methods of administration. For example, you could choose to sign off on a program estimate covering the entire year’s advertising or you could choose to review and approve each upcoming order through our proprietary online C.O.O.L.™ system. You can also choose from several methods of invoicing as well.
Part of an effective directory program must include an internet component. Your account team is the expert for both print Yellow Pages and Internet Yellow Pages. This approach provides clients connected account people who are experts in all areas of directory marketing and are able to maximize your total directory investment.
“I have offices in the field that need to be serviced directly. I also have an office in Montreal that needs French ads. Is DAC Group able to accommodate my needs?”
Network of offices: With eight offices across North America (including a bilingual office in Montreal), DAC Group can handle decentralized program administration by working directly with our clients’ branch offices.
Quality controls: DAC Group has built solid procedures and intelligent proprietary systems to ensure accurate placement in the directories. We have an enviable track record in this field.
Of course every client is unique. We will work closely with you and your specific business situation before recommending any changes to your Yellow Pages advertising program.
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