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Wayne Fulcher

Founder, DAC Group

Once upon a time, there was no ‘National Yellow Pages Advertising’ industry in Canada. That is until Wayne Fulcher, a local Yellow Pages rep with an entrepreneurial spirit, recognized the opportunity; and so it was, in 1972, that the DAC Group story began. Clearly the idea was a good one, because in a relatively short time DAC acquired clients, partners, employees, and offices in Toronto, Vancouver and Montreal.

The vision knew no borders, and the energy no bounds. The partnership model traveled well and offices were started or acquired in Cleveland, Louisville, Rochester and New York.

DAC’s successful growth, even today, is the result of consistently applying the very same values, operating principles and passion for the business that Wayne started the Company with in that one-man office back in 1972: Customer service, respect for employees and reinvestment in the business.

A true believer in the value of directional advertising, Wayne has been an officer of the US National Yellow Pages Agency Association and was the founder of the Canadian Yellow Pages Agency Association.

He and his wife Mary Ann live in Nova Scotia. While he would like to be a mountain climber and sky diver, the fact is he and Mary Ann pursue far less demanding activities—traveling, boating and spending time with family.