Can you afford to ignore 15 billion directory searches?
Over 15 billion searches conducted on Print & Online Yellow Pages™ annually. The print book is still the single most used print medium for consumers at the purchasing point of the buying cycle. You don’t have to convince these consumers to buy. Advertisers need to appear in order to be considered.
It is as a result of these high lead generation and conversion rates that DAC continues to believe that Print Yellow Pages™ should play a vital role in off line lead generation strategies. When blended with Internet Yellow Pages™ and other search engine strategies, the print directory acquires a synergy that enhances reach and increases lead generation volume.
Contrary to the rumor of its demise, Yellow Pages™ continues to innovate with Internet Yellow Pages™ garnering about 3 billion searches annually. IYP also feeds into the larger search engines like Google, Yahoo and Bing and allows options like cost per call or cost per lead. Together they contribute significantly to increasing leads.
Although some usage has shifted to online search, it is category and market specific. The DAC difference in planning directory advertising lies not only in our depth of experience, our proven technology and systems, but also in the market analytics. DAC conducts extensive proprietary research to ensure that we know which categories are shifting and the extent to which it affects your business. We look at your media spend and can define the media allocation that will produce the best result for your category. As usage changes, your strategy will change. Comprehensive measurement will dictate the decisions. Results will define success.
In Canada, the term Yellow Pages is a trade-mark of Yellow Pages Group Co., used under license.
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