Search Engine Optimization

DAC provides superior search engine optimization in order to maximize visibility and lead generation. We combine search engine dynamics with consumer usage and behavior patterns to create and execute strategies that are specifically tailored to your particular business objectives. To receive any perceivable traffic from search engines, you must be in the top 10 results on a search page. SEO uses various kinds of search tactics, including image search, local search, video search and industry-specific vertical search engines to build web presence.

Our long term approach means we are continually investing in research to keep on top of the ever changing search engine algorithms so we can implement these changes. Organic search engine optimization services include:

Keyword Strategy

Proper keyword selection is the foundation of any good search engine effort. If you select the wrong keyword, there is either too little search volume or poor conversion rates. We run predictive queries to determine the level of search traffic and go after terms that have sufficient search volume. Our goal is to get your site high quality traffic, not just quantity. We evaluate the competitiveness of the keywords to be targeted. The level of competitiveness of your keywords helps us evaluate whether the tactics should be the on-page or off-page strategies necessary to get you results.

On-Page Strategy

We recommend changes to enable your business to rank well for the terms identified in the keyword strategy. We try to eliminate the obstacles that prevent search engine spiders from crawling your site. The on-page strategy will help with content creation and authority building in conjunction with client input. DAC can guide you through processes that help identify content opportunities and authority building features.

Content Management System Evaluation

DAC’s content management system ensures that your website is search engine friendly. We provide recommendations and, where possible, alternatives to common content management issues.

Off-Page Strategy

Search engines consider quality and relevant links from other sites when inferring site popularity. Links can also be valuable in driving qualified traffic directly to your website.

DAC’s off-page strategy defines the approaches required to attain relevant links from other related websites to secure rankings in the short and long term. These include article syndication, the creation of branded tools, RSS feeds, blogs, directory links and more. DAC uses various approaches to off-page optimization, designed to simultaneously drive qualified traffic directly to sites while improving the site's position in search engine rankings.

Ultimately our SEO strategies are often combined with other search marketing tactics and monitored through DiMITRI™ to ensure that your lead generation goals are fulfilled.

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