SEM
Our expertise in digital marketing has validated one continuous truth: SEM is growing more competitive and more complex by the day.
Although the most common SEM campaigns tend to include display as well as other paid search opportunities, DAC Group's approach is positively different. Our SEM focuses on conversion and cost per acquisition. By matching together keywords, ad copy and destination content, we prove that we will improve quality scores and drive down cost per click; all essential goals of an effective SEM strategy. Our conversion architecture also helps to reduce cost per acquisition by incorporating Omniture's Test and Target, for A/B and multivariate testing.
Our best in breed bid management system improves campaign performance over time by relentlessly optimizing programs to ensure best SEM results. We blend SEM with other online solutions to enhance your online marketing. SEM is a critical piece for every marketing investment. Your business context and our strategic insight will mandate the specific blend of solutions that will be most effective in achieving your business goals.
Our work does not stop when a program is launched. We track and harmonize metrics through DiMITRI™ to ensure that programs are progressing as planned. Where necessary we make adjustments in SEM to improve program return on investment.
With this unique model, DAC Group guarantees that there is constant focus on maximizing every lead and capitalizing on every possibility. SEM allows us to capture every lead.
