Search engine marketing is growing more competitive and more complex by the day. Although SEM campaigns tend to include display as well as other paid search opportunities, DAC’s approach to SEM focuses on conversion and cost per acquisition. By matching up keywords, ad copy and destination content, we improve quality scores and drive down cost per click. Our conversion architecture also helps drive down cost per acquisition by incorporating Omniture’s Test and Target, for A/B and multivariate testing.
Our best in breed bid management system improves campaign performance over time by optimizing programs. We blend SEM with other online solutions to enhance the efficiency of the yield. The business context will mandate the specific blend of solutions that will be most effective in achieving the needed business goals. We track and harmonize metrics through DiMITRI™ to ensure that programs are progressing as planned.
That way there is constant focus on maximizing every lead and capitalizing on every possibility.
Hitwise, an online analytical firm, recently released some data indicating that Facebook exceede..
It's a question many marketing professionals struggle with - we want to start a social media ini..
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