Organic Search is an essential part of your integrated search marketing strategy. It is mission-critical to have an optimally indexed website that enables search engines to find you, list you and prioritize you. With 98% of online consumers regularly using search engines, and organic listings drawing as many as ten times more clicks than paid links, it’s vital to capture this traffic as a part of your lead generation program.
Our full service offering includes consulting on an existing infrastructure, as well as unique content development, design, implementation, management and keyword optimization. And as in everything we do, our success is measurable. By wrapping our business in analytics, we are able to set benchmarks and show the real-time results of our program implementation.
Most important of all, the success of your organic ranking determines the success of your paid search program, and vice versa. The two channels are not separable, despite how almost all agencies will manage them. SEM and SEO, together with Targeted Awareness, are deeply synergistic, just as any branding and marketing are. That’s why DAC Group Digital takes a unique, integrated approach to strategic planning and program management that focuses on the whole picture. Because by investing in your brand awareness among targeted users, and by learning from the results of our SEM program to enhance your website’s organic relationship with the search engines, we will actually succeed in reducing your media spend over time and drive tremendous savings—right to the bottom line.
Simply put, if your site is not optimized, you’re sending leads to the competition. So optimize your content, and optimize your leads. But integrate your programs in partnership with DAC Group Digital to optimize your returns.