How do you know who to target? How do you know where your customer is shopping, what your buyers are reading, what their interests are and what they view online or offline if you’re not researching their search patterns? Market research is where we begin.
Market Research is embedded within our strategy. We believe that metrics and analytics push marketing strategies and solutions to excel. We have always included market research as a primary foundation of our work. DAC Group goes beyond standard metrics measurement to provide comprehensive tracking of all the marketing programs that our clients run. We then correlate the internal metrics of our programs with other marketing initiatives to re-allocate dollars or to recommend changes. Our full service market research department provides comprehensive support to all aspects of lead generation programs. We have dedicated researchers who specialize in everything from media allocation and strategy decisions to measurement and analysis. We provide clients with actionable insight and perspective.
We conduct both primary and secondary research for a broad spectrum of clients to ensure that they understand what is happening in the marketplace as well as the progress of their programs. We provide a perspective on category and market specific industries as well as consumer search, purchasing habits and preferences to help inform marketing strategy. We conduct focus groups, online panel studies, ad tests and consumer usage and awareness profiles. We execute these projects in-house and provide analytics from simple crosstabs to regression analysis. DAC Group market research is proven to influence strategy and results.