Print Yellow Pages
With decades of directory experience, DAC Group provides expert advice on how to develop powerful offline lead generation programs. As the original search engine. Yellow Pages and its online extension Internet Yellow Pages lets you reach consumers at the point of purchase.
With over 11 billion consumers searching through Print Yellow Pages to find a business, the directories remain the top offline media to drive local business leads with a reach of 75% of the US population. According to 2011 LSA/Burke data, 92% of print users contact the business and 71% of them made a purchase.
Although some categories have shifted online, there are many categories that continue to be very strong in the print directories. According to 2011 LSA/Burke data, each of the top 660 headings were consulted by 1 million consumers last year. In addition, 43% of of Yellow Pages headings were used by just as many consumers as they were 10 years ago.
Whether you believe that ever customer is local, or that you need a nationally based program. DAC Group will create customized directory advertising that will drive your business forward.
The DAC Group difference for Print Yellow Pages lies in our ability to ensure that every print dollar invest works as hard as possible. As Print Directories move closer to a Pay for Performance modality, DAC Group vigorously negotiates with publishers to ensure that print ads retain their value. DAC Group has developed proprietary methods of obtaining Cost Per CCall or equivalent rates for Directory clients. We can and do measure all leads across the board and stand ready to shift media if performance lags. We will drive the quality and value of your directory spend so that your return on investment is one of the best in your category.
The gauge of success is always based on KPI- driven measurement. We plan, allocate, negotiate rates, execute and measure each program- and will shift media and strategies to meet or beat those critical success factors and then strive to push that success into overdrive.