DAC Group
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Print Execution

For 40 successful years, DAC Group has managed White Pages and Yellow Pages programs. As programs have shifted online, we have embraced the Internet Yellow Pages offerings. We continue to invest in and evolve the print side of our business. From adding QR codes to creative executions, to building tracking systems to managing pay for performance programs, to evolving the customized client portal, we are dedicated to strong client/agency relationships and a process that is effective and productive.

We have deep experience managing large centralized programs, decentralized regional programs, Franchise and dealer programs. Over the past 10 years we have achieved an accuracy rate of 99.99%.

 
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We differentiate ourselves through:

  • Systems – DAC Group’s C.O.O.L portal is a customized extranet that simplifies the client order process. This single dashboard supports Print and Internet Yellow Pages ordering. It allows for customized marketing, measurement and financial reporting; C.O.O.L. gives clients access to a complete directory tearsheet library.
  • Creative – our in house creative team delivers creative executions that are appealing and that resonate. We continue to evolve the print medium by including QR codes in display ads, which makes the ad current and relevant for the full year.
  • Strategy and Planning – it is essential that our clients are in the right directories, with the right ad size at the right price. To perfect this science, we have developed proprietary tools, the Predictive Model and the Competitive Analysis, both of which are included in our strategic process.
  • Negotiation – we obtain the best prices for our clients. Our 40 years of experience gives us a unique advantage with publishers. We have developed effective strategies to negotiate off-rate card pricing and pay- for- performance programs.
  • Measurement – tracking and reporting is in our DNA and the core of all of our programs. We are constantly measuring to ensure optimal performance.
  • Incentive Program – we believe that it is important to capture every discount that the publisher offers. Through our database, iPID (intelligent Publisher Information Database), we track and display all publisher offers down to the directory level. We have also built a reporting dashboard that transparently shows the savings to our clients on a daily, monthly basis.
  • White Pages Management – There is no White Page listing issue that we cannot handle, we work with Clecs, Voip providers and thousands of business offices to ensure every White Pages listing is appearing accurately