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Norm Hagarty

CEO and Managing Partner, DAC Group

Norm brings an extensive background in marketing and advertising to DAC, having worked with some of the largest companies in North America such as Pepsi Cola, J. Walter Thompson, and Scott’s Hospitality. He became Managing Partner of DAC Group in January 2000 after joining in 1996 as President of DAC Canada.

Norm has led DAC Group through a period of significant growth in both the print and digital sides of the business. His vision of a unified directional agency, focused on helping clients build their business through lead generation in both the print and digital arenas, led to the expansion of value-added services and the development of proprietary tools for DAC Group. His role modeling around passion, enthusiasm and curiosity has been instrumental in keeping the bar high in all facets of DAC’s business.

As a board member for ADM (The Association of Directory Marketing) and key contributor to various initiatives in the industry, Norm is a strong representative for DAC’s clients within the Directional Market space. He holds a B.A. and an M.B.A. from Queen’s University in Kingston, Ontario. He is the proud father of 4 children and lives with his wife, Joyce, in Aurora, Ontario. Norm is actively involved in his community and coaching amateur sports.