Take the Lead
News and Views on Directional Advertising                                                   |   Summer 2010
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Canada Summer 2010

Defend Your Online Reputation >
How Does Your Yellow Pages Ad Measure Up? >
Media Mashing or Online Domination? >
Seven Major Markets to Opt into White Pages >

Canada Été 2010

Préserver sa réputation sur le Net >
Comment mesurer l’impact de votre publicité dans les Pages Jaunes? >
Internet vs télé : nivellement ou domination? >
Les Pages Blanches résidentielles ne seront plus distribuées systématiquement dans sept zones importantes du Canada
>

US Summer 2010

Defend Your Online Reputation >
How Does Your Yellow Pages Ad Measure Up? >
Media Mashing or Online Domination? >

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Canada Spring 2010

Yellow Pages Group Buys Canpages >
Is Facebook the New Google? >
Not All Measurement is Created Equal >
What Does Your Brand Say About You?
>
Yellow Pages Group Launches New Brand Image >

Canada Printemps 2010

Groupe Pages Jaunes absorbe son rival Canpages >
Facebook est-il en voie de remplacer Google? >
Les outils de mesure ne naissent pas tous égaux >
Ce que votre marque révèle de votre entreprise
>
Groupe Pages Jaunes présente sa nouvelle image de marque >

US Spring 2010

Is Facebook the New Google? >
Not All Measurement is Created Equal >
What Does Your Brand Say About You?
>
Yellowpages.com Focuses on Local Businesses >

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Canada Winter 2010

Get Set For the Growth of Mobile Search >
2009 DAC/comScore Research Study Preview >
Consumers Research Online, Purchasing Offline
>

Canada Hiver 2010

Croissance de la recherche sur portable : ne manquez pas le bateau >
Étude sur la recherche locale >
Les consommateurs cherchent en ligne mais achètent sur place
>

US Fall 2009

Get Set For the Growth of Mobile Search >
2009 DAC/comScore Research Study Preview >
Consumers Research Online, Purchasing Offline >

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Canada Summer 2009

Increasing Your Market Share During Recessionary Times >
It’s a Local Medium, Use a Local Number >
DAC Group/Montreal is moving! >
The Mobile Media Option >

US Summer 2009

Increasing Your Market Share During Recessionary Times >
It’s a Local Medium, Use a Local Number >
The Mobile Media Option >

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