DAC Group has been placing ads in print directories for nearly 40 years. In this time we have seen many changes in the industry, constant developments and continued improvements that have helped our clients to receive greater returns on their advertising investments.

Recent rumblings about the stock price of Yellow Media Inc. (YPG) in Canada have led to many questions from advertisers who rely on the print directory. DAC has been closely monitoring this situation.

The recent decline in YPG’s stock price is unrelated to the value of YPG's advertising products for advertisers and we have been assured by YPG that the decline in its stock price will not impact the service that advertisers will experience.

We constantly conduct research to help you understand your customers better. In the coming weeks we will publish the annual DAC Group landscape study, which provides an in depth analysis of the ready-to-buy customer. We anticipate that results from this research will reinforce the value of print, mobile and online Yellow Pages, for consumers, in coordination with search engines and other platforms.

DAC Group is wholly dedicated to our clients’ success. We will continue to support Yellow Media’s online, mobile and print offerings with effective planning, media allocation and tracking across multiple platforms, as long as our clients continue to benefit.

Mario Lemieux- President, DAC Group / Canada

With any specific questions, please contact your DAC Group representative directly.

For Yellow Media’s official position please click here.