(Montreal) 11 October 2011- Digital and Directory advertising agency, DAC Group, continues to thrive in Québec; recently adding four new accounts, which will be managed by the agency’s Montréal office.

DAC Group will use a mix-media strategy including Print Yellow Pages (PYP), Search Engine Optimization(SEO) and Search Engine Marketing (SEM) to optimize search-ability for RE/MAX Québec, the largest real estate agency in Canada. Using DAC Group’s proprietary lead generation program, PAGEtorrent™, the agency will work with RE/MAX to optimize their search engine rankings for home listings in targeted cities throughout Québec.

For Sikkens, the leading producer of high-end wood treatment products, DAC Group will also run a PAGEtorrent™ program in coordination with unique SEO and SEM campaigns for the Québec market.

Based in Québec, Résidences Allegro is the largest retirement residence network in Québec and a leader across Canada. DAC Group has developed a print and online campaign for Résidences Allegro inclusive of PYP listings and online local listings. DAC Group will manage and optimize local listings online and in the print directories.

Additionally, DAC Group has been tasked with handling the directory listings for the St-Hubert chain of restaurants. A franchise based rotisserie restaurant, St-Hubert has locations in Québec, Ontario and New Brunswick.

Chrystian Guy, Vice-President and General Manager of DAC Group, Montreal, reinforced the importance of having a local, Montréal presence for these accounts. He commented, “we are proud to partner with these strong brands and excited about the opportunity to help each expand their directional media presence.” For all four clients, DAC Group will manage work in both French and English. Campaigns will roll out in the coming weeks and all work will be handled by DAC Group’s Montréal office.

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